F.A.Q

Rudolph’s Route is a festive, three-day holiday tour designed to spotlight the small, independent businesses that make our communities special. Explore the scenic back roads of North Central Massachusetts as you visit unique shops, markets, restaurants, artisans, and local services across Ashby, Groton, Lunenburg, Pepperell, Townsend, and Dunstable.
  • Start at any participating business.
  • Pick up your Rudolph’s Route Passport.
  • Receive a stamp at each location you visit.
  • Turn in your completed or partially completed passport at your final stop to be entered into the Rudolph’s Route Prize Drawin
Whether you’re shopping for handmade goods, décor, specialty foods, antiques, or gifts — or simply enjoying seasonal cheer — Rudolph’s Route is a fun way to support small businesses while exploring our towns.
  • Festive decorations, holiday treats, and in-store specials
  • Unique small shops across six towns
  • Scenic country roads perfect for a seasonal outing
  • A welcoming shopping experience that supports local businesses and strengthens community spirit

Grand prize and additional gift baskets will be awarded. The grand prize will include gift certificates donated by participating businesses,